Purity Factories Hard Bread
Purity Factories Limited is a Newfoundland institution, a food manufacturing company based in St. John's that has been producing distinctive Newfoundland food products since 1924. The company's product range is deeply embedded in Newfoundland food culture. Purity Hard Bread — also called hard tack or ship's biscuit — is arguably the most iconic: a dense, dry, square cracker that was a staple of th
Purity Factories Limited is a Newfoundland institution, a food manufacturing company based in St. John's that has been producing distinctive Newfoundland food products since 1924. The company's product range is deeply embedded in Newfoundland food culture. Purity Hard Bread — also called hard tack or ship's biscuit — is arguably the most iconic: a dense, dry, square cracker that was a staple of the outport diet for generations, used to make fish and brewis, soaked in water and cod fat for breakfast, or eaten plain. Purity also makes Jam Jams (soft ginger cookies with jam filling), Lemon Creams, Purity Syrup, Purity Savoy Biscuits, and a range of other products that are instantly recognizable to Newfoundlanders everywhere. The taste and smell of Purity products is strongly associated with childhood and home for Newfoundland expatriates, and the products are regularly shipped to Newfoundlanders living on the mainland who cannot find them locally. Purity is also the dominant supplier of wedding cake ingredients in Newfoundland — their dark fruitcake mix and Newfoundland Christmas cake traditions are closely associated with the company. The Purity brand is a source of regional pride and identity, representing Newfoundland's distinct food culture that developed in relative isolation from mainland Canadian culinary trends. The company remains locally owned and operated and is considered a cultural heritage institution as much as a food manufacturer.
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